Privacy Policy
Respund is a comment management tool operated by Agit, a digital marketing agency based in Mexico. This policy explains what data Respund handles when a brand connects a social media account, why we handle it, and how a brand can get it removed.
1. Who we are
The data controller is Agit, contactable at contacto@agit.com.mx. Respund is our software product; Agit is the legal entity behind it.
2. What we access, and only with permission
Respund accesses a social media account only after its owner explicitly authorizes our application through that network's own consent screen. We request the minimum set of permissions needed to read and moderate comments, and nothing more.
From an authorized account we access:
- The list of posts or videos published by that account, to know where comments live.
- The comments and replies left on those posts: their text, the public display name or handle of the author, the time they were posted, and any attachment type.
- Basic account information — the account identifier, username and profile picture — to label the inbox.
We do not access private messages unless the brand enables that feature, we do not access the personal accounts of the people who comment, and we do not collect information about them beyond the comment they publicly posted.
3. Why we handle it
To provide the service the brand asked for: showing comments in one queue, drafting replies for a human to approve, publishing approved replies, hiding comments that match the moderation rules the brand configured, and classifying comments by topic and sentiment so the team can prioritize.
4. Automated processing
Comment text is sent to a third-party AI provider (Anthropic) to draft suggested replies and to classify the comment. This processing produces suggestions only. No reply is published without a person reviewing and approving it. Keyword-based hiding is the one automated action, and it runs strictly against the term list the brand itself defines.
5. Credentials
Access tokens issued by a social network are stored encrypted at rest, refreshed automatically before they expire, and revoked with the network when the brand disconnects the account. They are never shared with third parties.
6. Retention and deletion
Comments and account data are kept while the account remains connected. When a brand disconnects an account, we revoke the token and delete the comments and account records stored for it. A brand may also request deletion at any time by writing to contacto@agit.com.mx; we act on such requests within 30 days.
7. What we never do
- We do not sell, rent or trade the data.
- We do not use it to build advertising profiles of the people who comment.
- We do not use it to train AI models.
- We do not share it with anyone other than the infrastructure providers below.
8. Processors we rely on
- Vercel — application hosting.
- Neon — database hosting.
- Anthropic — AI used to draft and classify.
Each processes data only to provide its service to us.
9. Rights of the people who comment
If a comment you posted publicly is stored in Respund and you want it removed from our system, write to contacto@agit.com.mx. Removing it from Respund does not delete it from the social network, where it remains under that network's own terms.
10. Changes
If this policy changes materially, we will update the date above and notify connected brands by email.
11. Contact
Agit — contacto@agit.com.mx — agit.com.mx